World events have greatly influenced e-commerce and its development. Therefore, let’s take a closer look at the features of B2B and B2C e-commerce to find out what are the main e-commerce trends in 2022.
To stay competitive, you need to look at where companies are directing their B2B and B2C e-commerce. To constantly develop, you can contact a b2b eCommerce agency for help. They are specialists who are dedicated to helping distributors, manufacturers and wholesalers succeed by strengthening long-term relationships with their customers by analyzing major trends in B2B e-commerce and delving into technological developments, consumer habits, and business development.
Let’s take a look at the top e-commerce trends we can look forward to.
1. Changing buying behavior of B2B customers
The trend that is affecting all B2B businesses the most is that business customers are no longer buying in the same way. They are increasingly demanding a customer experience similar to that offered by B2C companies like Amazon. According to the study, e-commerce platforms are the most used shopping channel for B2B orders in the world, accounting for 65% of total purchases.
It is important to keep in mind that even if the products are sold to another company, the decision is still up to the people. To do this, B2B companies must modernize their technologies, have a single source of information, and optimize internal processes. In addition, according to research, in 2025, 75% of the global workforce will be millennials. The increase in the number of people of this generation playing a critical role in business has changed the user experience when buying B2B, moving from a traditional process to more digital interactions and transactions.
2. Built-in customer journey analysis tools
A big part of delivering a B2C-like user experience is about analyzing user behavior at touchpoints and then measuring its impact on business outcomes. This has been one of the biggest B2B eCommerce trends in 2021 and will continue to grow in 2022. Benefits of using a B2B eCommerce analytics tool include:
- Better data and analytics not only improve the customer experience but also help better manage the supply chain.
- Improve user experience.
- Optimize your supply chain management.
- Create personalized content and marketing.
- Identify common problems.
- Reduce abandoned purchases and increase sales.
- Understand which marketing channels are the most valuable.
- Make key decisions about how best to spend your budget.
37% of B2B companies already use advanced campaign measurement and analysis tools. Some analytics tools allow you to get a comprehensive view of all business data, as well as combine data from e-commerce, ERP, and website analytics.
3. Greater price personalization in B2B
B2B sellers are gradually moving out of traditional sales channels to attract new buyers. Recent studies show that only 23% of B2B providers with an e-commerce channel accept fax orders. The report also showed that the majority of B2B buyers prefer to order online (80%).
The trend shows that 78% of B2B companies have sold online in the last 2-5 years. In 2021, most B2B e-commerce transactions have involved e-commerce software solutions that automate payments, making them more convenient for both parties. Having a large selection of payment methods is critical for a B2B business. The most important parameters:
- Credit cards
- Mobile wallets
An efficient payment system not only allows a B2B online store to accept any type of payment but also improves internal processes and customer service.
With these simple trends, you will be able to noticeably increase sales and promote your eCommerce store.