How to Make Money on TikTok: A Comprehensive Guide

TikTok, the popular short video app available on Android, iPhone (iOS), and PCs, provides numerous opportunities for users to earn money. With its various monetization options, such as inviting new users, watching advertising videos, posting sponsored content, and hosting live sessions with gift goals, making money on TikTok has become increasingly feasible. However, it’s essential to understand how these resources work and choose the most suitable method for your profile. In this guide, we’ll explore the different ways to monetize TikTok effectively, whether you aspire to be an influencer or prefer to maintain a low profile.

Is Making Money on TikTok Possible for Everyone?

Absolutely! Regardless of the size of your audience or your influencer status, TikTok offers multiple avenues to generate income. However, achieving success in monetizing the platform requires dedication, consistent content creation, and a focus on delivering high-quality videos. Keep in mind that monetization requirements and options may vary based on your region and TikTok’s policies.

Discovering the Paths to Earning Money on TikTok


1. TikTok Bonus: A Common and Rewarding Option

TikTok Bonus stands as the most prevalent method for earning money on the platform. TikTok Bonus is regularly renewed each month. It allows users to complete daily missions on the app and receive points as rewards.

Mission objectives can vary depending on the given period. Typically, the tasks involve:

  • Inviting friends: Each participant can invite new users to join TikTok using an exclusive code. When a new user over 18 years old signs up with your invitation code, both of you earn points. If the new user watches TikTok videos for more than 30 minutes within ten days of creating their profile, both parties can double their rewards.
  • Watching videos for a specific duration: Tasks often span days, although some are based on minutes. To complete them, remember to activate TikTok Bonus.
  • Watching Ads: Occasionally, you can earn rewards by watching specific ads on TikTok. Some ads even come with associated coupons. Don’t forget to activate the task on TikTok Bonus to receive the points.
  • Posting a daily video on TikTok: Besides being a TikTok Bonus task, daily video uploads can significantly boost your profile’s engagement. This practice works particularly well if you aim to become an influencer, as the app’s algorithm prioritizes users who post frequently, increasing their chances of appearing on the For You Page (#FYP).
  • Utilizing coupons: By redeeming coupons obtained on TikTok, you can not only enjoy discounts on products from affiliated brands but also earn TikTok Bonus points. Simply go to the campaign tab, tap “Redeem Coupons,” and explore the available options.

To access TikTok Bonus, tap on the banner displaying the program’s name, located in the corner of the app’s home page. Once there, scroll down to “Other ways to earn points and exchange them for cash” to discover the daily mission. Choose the task you wish to undertake and follow the provided instructions to complete it. Your points will be automatically credited to your account.

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To earn money from TikTok Bonus, you must fulfill the following criteria: be over 18 years old, and possess your own registered TikTok account. To withdraw your earnings, simply tap the “Withdraw” button, enter the desired amount, select a withdrawal method, and complete the process.

2. Earn Money through Video and Live Gifts

TikTok Gifts

TikTok’s video and live gifts serve as a form of bonus for content creators. Viewers can send coins for published videos and gifts during live streams as a way to show their appreciation. These gifts not only act as a token of gratitude but also help monetize your channel. To support content creators through gifts, users must purchase coins in advance.

To start earning money through these resources, particularly during live streams, certain requirements must be met. You need to be at least 16 years old, have a Creator account, and have a minimum of 1,000 followers. Once you meet these criteria, your followers can send you coins or virtual gifts like diamonds or roses whenever you go live or post a video.

While these gifts may not have a direct monetary value, they can be converted into TikTok’s virtual currencies, such as Lions, which can then be exchanged for real money. If you’re curious about how to go live on TikTok and maximize your earnings, keep reading!

3. Seize Sponsorship Opportunities: Sponsored Content on TikTok

TikTok influencers have abundant opportunities to secure sponsorships and collaborations. The platform’s monetization team often reaches out directly to content creators. Additionally, influencers can establish partnerships with brands, agencies, and record labels to create sponsored content.

Sponsorships on TikTok typically involve one-off videos that are marked as “paid promotions.” In official TikTok campaigns, such as the popular #Challenges, the platform itself may offer direct sponsorship to content creators. The value of these sponsorships varies based on factors such as the influencer’s number of followers, fans, and likes. To increase your chances of attracting sponsors, check out our comprehensive guide on how to gain more followers and fans on the app.

One of the remarkable aspects of TikTok is its ability to propel users to viral fame through the “For You Page.” Even if you’re a budding creator, you have the potential to quickly gain widespread visibility for your videos. This means you don’t have to be a massive influencer to attract brand sponsorships.

4. TikTok Creator Next: Empowering Content Creators and Enhancing Video Production

TikTok Creator Next is an innovative program designed to empower content creators by providing them with additional tools for enhancing their video production. The initiative also offers valuable resources to boost profile monetization through collaborations with renowned brands, facilitated by the TikTok Creator Marketplace.

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To be eligible for participation in Creator Next, profile owners must meet certain criteria. Firstly, they must be 18 years of age or older and adhere to TikTok’s Community Guidelines. Additionally, they should have garnered a minimum of 1,000 video views within the last 30 days and have published at least three posts during the same period. It’s important to note that this program is currently only available to users in Australia, Germany, Canada, the United States, Spain, France, Italy, and the United Kingdom.

5. Amplify Your Reach with Sponsored Content on Creator Marketplace

The Creator Marketplace, an essential tool within the Creator Next program, serves as a vital link between content creators and brands. Through this platform, creators and brands can connect to develop mutually beneficial paid and rewards-based campaigns. By participating in this initiative, content creators can significantly increase their chances of securing sponsorships for their videos, thereby monetizing their channels. To take advantage of this opportunity, creators must register in advance.

According to TikTok’s support page, once a creator submits their application, it undergoes a comprehensive review process. The creators will then receive notifications regarding the status of their applications. In case an initial review does not result in approval, creators can reapply after a period of 30 days.

6. TikTok Tips: A Gesture of Appreciation

TikTok Tips operate on a similar concept as gifts. When users visit a content creator’s profile, they have the option to send a thank-you reward for the videos shared on the platform. This feature is an integral part of the Creator Next program.

To participate in TikTok Tips, creators must fulfill specific requirements. In addition to being enrolled in the Creator Next program, they must be at least 18 years old and possess a personal account with a minimum of 100,000 followers.

7. Selling Your Products

One effective strategy employed by influencers to generate income on TikTok is by creating and selling their unique line of products. Customized clothing featuring phrases or designs aligned with the influencer’s lifestyle often yields significant profits.

However, before diving into product sales, influencers must establish a strong personal brand online. This entails creating a distinctive logo and devising a targeted approach catering to a specific niche market. Additionally, building a substantial following is essential. To simplify the process, influencers can leverage the TikTok Shop tool, which aids in the creation of an in-app store.

8. Leveraging Affiliate Marketing

In November 2020, TikTok introduced a game-changing feature that enables users to include clickable links in their bios and posts. This functionality empowers content creators, artists, influencers, and businesses to redirect their followers to personal websites, YouTube channels, Instagram profiles, online stores, blogs, or any other web page that facilitates revenue generation. This innovation proves invaluable for driving traffic and enhancing visibility across various channels or promoting products.

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However, it’s important to note that the ability to add links in bios is limited to verified accounts or those that satisfy specific criteria established by TikTok. Among these requirements is having a follower count of over 1000 on the platform. Discover more about how to incorporate links into your TikTok bio to maximize your opportunities.

Frequently Asked Questions: Making Money on TikTok

TikTok FAQ

Can You Earn Money on TikTok by Watching Videos?

TikTok provides an opportunity to earn money through its daily missions, known as TikTok Bonus. By completing these missions, users accumulate program points. However, it is important to regularly monitor the social network for new money-making opportunities.

Is It Possible to Make Money by Following People on TikTok?

Although it may be tempting, there is currently no official way to earn money by simply following people on TikTok. To access bonuses without creating content, users can complete daily missions and refer friends to the application, earning points. These TikTok Bonus points can later be redeemed for cash.

How Can You Make Money on TikTok with Likes?

TikTok offers a program called the Creator Fund, which helps influencers monetize their channels through the content they publish on the platform. However, this resource is currently only available in Germany, France, Spain, the United States, and the United Kingdom, and not yet in Brazil.

How Many Followers Do You Need to Start Making Money on TikTok?

To access features that allow you to earn money on TikTok, you need a minimum of 1,000 followers and a Pro account. However, if you want to make sales or secure sponsorships from brands or companies, there is no specific follower count requirement.

What Do You Need to Make Money on TikTok?

Ideally, you should be over 18 years old, have over 10,000 followers, create original videos, and obtain 10,000 views within 30 days. However, there are alternative methods to earn money on TikTok without necessarily meeting these criteria.

How Many Views Do You Need to Earn Money on TikTok?

To maximize your earning potential, aim for around 10,000 authentic views on your videos within the last 30 days. If you are subscribed to the Creator Fund, TikTok pays approximately US$0.02 to US$0.04 per 1,000 views.

How Many Likes Do You Need on TikTok to Earn Money?

There is no specific number of likes required to receive monetization on TikTok. The platform does not have a set threshold for likes to earn money.

In conclusion, TikTok offers various opportunities to earn money, such as completing daily missions, participating in the Creator Fund (where available), and growing your follower base. While certain requirements may exist, alternative methods can still help you monetize your TikTok presence. Remember to stay engaged and explore new opportunities within the platform to maximize your earning potential.

This post may contain affiliate links, which means that I may receive a commission if you make a purchase using these links. As an Amazon Associate, I earn from qualifying purchases.


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