There is this impression that Instagram‘s golden years have passed, especially after the emergence of powerful competitors such as TikTok or BeReal, but Instagram is still one of the social networks with the most users and the most money. Proof of this is the 10 Instagram accounts with the most followers in 2023, in which celebrities of all kinds accumulate millions of followers that allow their owners to be an object of desire for companies that want to use them to promote themselves.
There is a rather curious phenomenon, and that is that the most followed account of the entire social network is precise Instagram. With more than 603 million followers, the corporate profile of Meta’s social network may have a high number of bots to be the benchmark (not in vain, its interaction rate is only 0.09% according to HypeAuditor), but the facts are what they are, and in 2023, the most followed account in the world on Instagram is Instagram.
The second profile with the highest number of followers on Instagram is that of Cristiano Ronaldo, the first account person. The former Real Madrid and Manchester United players have more than 545 million followers, and in this case, his interaction rate does correspond to an account with sky-high numbers, as each publication accumulates millions of likes, something that does not happen with the Instagram profile. The current Al Nassr player usually shares images related to his daily life in soccer or promotes the articles of his sponsors, among which are Livescore or the watch brand Jacob & Co.
On the pitch, many hold Leo Messi’s supremacy worldwide, although on Instagram he is the footballer with the second most followers. With 428 million, more than 100 million behind his nemesis Cristiano Ronaldo, the Argentine footballer completes the podium of the most followed accounts on Instagram. The content of his account is also divided between photographs in which the PSG player is seen in action in matches and training or at advertising events.
After Instagram and the two best footballers of recent times, comes the first purebred ‘influencer’ to the list of the most followed Instagram accounts. Kylie Jenner ranks fourth in the rankings with 379 million followers. Entrepreneur with her line of cosmetics, swimwear, and baby clothes, Jenner is one of the references of Instagram and each publication adds in a matter of seconds millions of ‘likes’. Her poses and her children’s appearances are always the talks of tabloids around the world.
Selena Gomez completes the ‘top’ 5 on Instagram but threatens to unseat Kylie Jenner soon. The American singer and actress also upload content with a lot of post-production and high doses of postures to this social network, but her fans also applaud the publications in which she shows herself a little more natural, without so much makeup or hours of hairdressing on top. Will it be enough for the exchica Disney to unseat Jenner and get closer to Messi and Cristiano?
The sixth account with more followers is that of Dwayne Johnson and “The Rock” as popularly known is a torrent of charisma that allows him to boast of having more than 362 million followers on this social network. In his profile, he usually shares quite a few videos in which he shares his daily life with a much greater naturalness than many of his competitors, although it is also undeniable that his account is a showcase to promote the projects on which he has embarked, from a brand of tequila to the series in which he participates as an actor or producer.
Hot on the heels of The Rock is Ariana Grande, singer, model, and actress (a full-fledged ‘brat’) much lighter, although her marketing impact is comparable to that of the former WWE wrestler. In recent days her Instagram profile has become a platform to advertise her own cosmetics brand, which she recently repurchased after going bankrupt without being under her control. The pop queens still have a lot to say on this social network, as evidenced by their more than 355 million followers.
The Kardashian clan has made Instagram their particular orchard. The eighth most followed account in the world is for Kim Kardashian, also a model turned businesswoman who has known how to exploit her image like very few people in the world, from the sex scandal that made her famous until today, when her cosmetics brand is one of the most quoted in the world. 344 million followers are watching every model that the second of the Kardashians looks at in her publications.
From what we’ve seen, it’s clear that on Instagram the diva’s triumph remains an icon in the music world for more than 20 years when she first made her name as a member of Destiny’s Child. With her new world tour underway, Beyoncé’s Instagram is likely to experience another boom in 2023, but for now, she starts the year in ninth place. Beyoncé drops below 300 million followers (specifically she’s at 295 million)
The ‘top’ 10 of the most followed Instagram accounts are closed by another Kardashian, in this case, Khloé Kardashian. Those who are far from the world of showbiz and the ‘reality show’ of ‘The Kardashian’ will probably have difficulty distinguishing Kylie from Kim or Khloé, but their most diehard followers have no problem taking sides with one or the other. In short, the most followed accounts on Instagram (besides Instagram), star three men (two footballers and an actor) and six women (three singers and three ‘celebrities’). Instagram triumphs the ‘brilli brilli’ and glamor, which is undeniable.